Outreach Coordinator's Handbook

Jeff E. Brooks-Harris, J. Judd Harbin, Laura W. Doto, Paulette M. Stronczek, & Bert H. Epstein

10. Marketing Strategies

Post flyers around campus.
E-mail to student organizations at theme weeks or days--e.g., national eating disorder awareness week or national depression screening day.
Use your college virtual mailroom to distributes electronic flyers 5-7 days prior to our workshops for undergraduates.
Follow-up with table tents in the campus snack shops and lounges and one school paper ad to remind students of location and timing 1-2 days in advance.
Use your campus or center website.
Distribute brochures in residence hall welcome packs and in new student welcome mailing.
Mail annually a brochure to ALL faculty (new and continuing) describing the counseling and outreach services, how to request an outreach presentation for their courses or for the student organizations that they advise, and how to refer a distressed student.
Participate in student information fairs.
Put an ad in campus telephone directory.
Advertise in the student newspaper.
Advertise on campus buses and at campus bus-stops.
Advertise on the campus radio station.
Participate on university or college committees.
Co-sponsor events that are coordinated by other units (departments, offices, student organizations) within the university or college (e.g., Take Back the Night or National Coming Out Day).
Participate in Hall Director and Resident Assistant training (they are a great referral source).
Participate in training of Greek rush advisors (some rushees will be very upset/angry/distraught when they do not receive an invitation to a party or a bid from a certain group, or when they receive no invitations or bids at all).
For workshops that you commonly present, it may be helpful to prepare stock flyers to which you can easily add the date, time, & location.
Does your campus paper have a free community calendar?
Does your outreach program have an advertising budget?
Let the doctors and psychiatrists in your health service know about upcoming outreach programs.
Let hall directors and residence advisors know about upcoming outreach programs.
Offer free food at outreach presentations.
Hand out free trinkets (e.g., fridge magnets, yo-yos, biofeedback "stress" cards, etc).
Wear staff shirts and name tags to increase visibility on campus.

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